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So… are you ready to jump on the Instagram ads wagon? Are you planning to allocate more of your budget to Instagram this year?
Channel: Social Media Marketing
But then something happens… or rather something doesn't happen. Your Facebook ad hasn't been shown to anyone.
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You will also need to choose what you'll be charged for – clicks (CPC bidding strategy) or impressions (CPM bidding strategy).
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The average global Facebook advertising cost per thousand impressions (CPM) increased 33% between 2Q16 and 2Q17: from $6.52 to $8.66.
Post-Facebook outage, ad buyers are grappling with out-of-control costs - Digiday
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